{"id":2686,"date":"2021-01-28T12:38:32","date_gmt":"2021-01-28T09:08:32","guid":{"rendered":"https:\/\/meemalef.ir\/?p=2686"},"modified":"2026-02-05T20:03:51","modified_gmt":"2026-02-05T16:33:51","slug":"growth-vs-profitability","status":"publish","type":"post","link":"https:\/\/meemalef.ir\/?p=2686","title":{"rendered":"\u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u06cc\u0627 \u0631\u0634\u062f\u061f"},"content":{"rendered":"\n

<\/p>\n\n\n

\u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u06cc\u0627 \u0631\u0634\u062f\u061f<\/h2>\n

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\u062a\u0639\u0628\u06cc\u0631 \u0631\u0648\u0634\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0631\u0634\u062f \u062f\u0631 \u0627\u062f\u0628\u06cc\u0627\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc\u060c \u00ab\u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631\u06cc<\/strong>\u00bb \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0633\u0623\u0644\u0647 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0645\u062f\u0644 \u062f\u0631\u0622\u0645\u062f\u06cc<\/a> \u0622\u0646\u200c\u0647\u0627 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062e\u0635\u0648\u0635\u0627\u064b \u062f\u0631 \u0645\u0648\u0631\u062f \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0645\u0632\u0645\u0627\u0646 \u0628\u0627 \u062f\u0648 \u00ab\u0628\u062e\u0634 \u0645\u0634\u062a\u0631\u06cc\u00bb (customer segment) \u0637\u0631\u0641 \u0647\u0633\u062a\u0646\u062f. \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u00ab\u0639\u0631\u0636\u0647\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u00bb \u0648 \u00ab\u062f\u0631\u06cc\u0627\u0641\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u00bb \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u067e\u0627 \u06af\u0631\u0641\u062a\u0646 \u067e\u0644\u062a\u0641\u0631\u0645 \u0645\u0633\u062a\u0644\u0632\u0645 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0647\u0645\u0632\u0645\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0627\u06cc\u0646 \u062f\u0648 \u06af\u0631\u0648\u0647 \u0627\u0633\u062a.<\/p>\n

\u0627\u06cc\u0646 \u0646\u0648\u0639 \u0645\u062f\u0644 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0647\u0645\u06cc\u0646 \u062f\u0648\u06af\u0627\u0646\u0647 (\u06cc\u0627 \u0686\u0646\u062f\u06af\u0627\u0646\u0647) \u0628\u0648\u062f\u0646 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0622\u0646 \u0628\u0647 \u00ab\u067e\u0644\u062a\u0641\u0631\u0645 \u0686\u0646\u062f\u0648\u062c\u0647\u06cc<\/strong>\u00bb \u0645\u0639\u0631\u0648\u0641 \u0627\u0633\u062a. \u067e\u0644\u062a\u0641\u0631\u0645 \u0686\u0646\u062f\u0648\u062c\u0647\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u0627\u0633\u062a. \u06af\u0648\u06af\u0644\u060c \u0622\u06cc\u200c\u062a\u06cc\u0648\u0646\u0632\u060c \u0627\u0648\u0628\u0631\u060c \u0627\u0650\u0631\u0628\u06cc\u200c\u0627\u0650\u0646\u200c\u0628\u06cc\u060c \u06a9\u0627\u0641\u0647\u200c\u0628\u0627\u0632\u0627\u0631 \u0648 \u0627\u0633\u0646\u067e \u0634\u0627\u062e\u0635\u200c\u200c\u062a\u0631\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u0648 \u062f\u0627\u062e\u0644\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0686\u0646\u062f\u0648\u062c\u0647\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n

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\u062e\u06cc\u0644\u06cc \u0627\u0632 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u200c\u0647\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0633\u0631\u0627\u063a \u0647\u0645\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0631\u0634\u062f \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0634\u0627\u06cc\u062f \u06a9\u0627\u0631 \u062f\u0631\u0633\u062a\u06cc \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u06cc\u06a9 \u0646\u06a9\u062a\u06c0 \u0645\u0647\u0645 \u0631\u0627 \u0628\u0627\u06cc\u062f \u0645\u062f\u0646\u0638\u0631 \u062f\u0647\u0646\u062f: \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628\u060c \u00ab\u062e\u0648\u062f\u0622\u06af\u0627\u0647\u00bb \u0628\u0627\u0634\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u0641\u0642 \u0632\u0645\u0627\u0646\u06cc \u0645\u0639\u06cc\u0646\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0628\u0647 \u062e\u0635\u0648\u0635 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0627\u06cc\u062f\u06c0 \u0628\u0647 \u0634\u062f\u062a \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u06cc\u0627 \u062c\u062f\u06cc\u062f \u0648 \u0633\u0627\u062e\u062a\u0627\u0631\u0634\u06a9\u0646 (disruptive) \u062e\u0648\u062f\u060c \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0627\u0632 \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u0634\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n

\u0628\u0631\u062e\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0634\u062f \u0633\u0631\u0645\u0633\u062a \u0634\u0648\u0646\u062f \u0648 \u0641\u0631\u0627\u0645\u0648\u0634 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0627\u0632 \u06a9\u062c\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f. \u062e\u0635\u0648\u0635\u0627\u064b \u0627\u06af\u0631 \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644\u06cc \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u06c0 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647 \u0647\u0645 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n

\u0628\u0631\u062e\u06cc \u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u062e\u0650\u0633\u0651\u062a \u0628\u0647 \u062e\u0631\u062c \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u062f\u0648\u0633\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0628\u062a\u062f\u0627\u06cc\u06cc \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u062f\u0631 \u062d\u0648\u0632\u06c0 \u062e\u062f\u0645\u0627\u062a \u067e\u0648\u0633\u062a \u0648 \u0632\u06cc\u0628\u0627\u06cc\u06cc \u0628\u0648\u062f\u060c \u0646\u06af\u0631\u0627\u0646 \u0628\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0645\u0630\u0627\u06a9\u0631\u0647 \u0628\u0627 \u06cc\u06a9 \u0633\u0627\u0644\u0646\u200c\u062f\u0627\u0631 \u0627\u06af\u0631 \u0646\u0631\u062e \u06f5 \u062f\u0631\u0635\u062f \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0646\u062f\u060c \u0686\u0637\u0648\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0628\u0631\u0633\u0627\u0646\u062f.<\/p>\n

\u0637\u0628\u06cc\u0639\u062a\u0627\u064b \u0645\u062b\u0644 \u0647\u0631 \u0645\u0642\u0648\u0644\u06c0 \u062f\u06cc\u06af\u0631\u06cc \u062f\u0631 \u062d\u0648\u0632\u06c0 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u06cc\u06a9 \u067e\u0627\u0633\u062e \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0647\u0645\u06c0 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0648 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0642\u0627\u0628\u0644 \u0637\u0631\u062d \u0646\u06cc\u0633\u062a. \u0647\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06cc\u0627 \u062a\u0635\u0645\u06cc\u0645\u06cc \u0645\u0632\u0627\u06cc\u0627 \u0648 \u0645\u0639\u0627\u06cc\u0628\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0622\u06af\u0627\u0647\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0648 \u067e\u0630\u06cc\u0631\u0641\u062a\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u0627\u06cc\u0628\u060c \u0627\u0642\u062f\u0627\u0645 \u06a9\u0631\u062f.<\/p>\n

\u0622\u0644\u062e\u0627\u0646\u062f\u0631\u0648 \u06a9\u0631\u0645\u0627\u062f\u0633<\/a>\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u06c0 \u06a9\u062a\u0627\u0628 \u00ab\u0647\u0646\u0631 \u062c\u0630\u0628 \u0633\u0631\u0645\u0627\u06cc\u0647 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e<\/a>\u00bb\u060c \u062f\u0631 \u0645\u0637\u0644\u0628\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0646\u0634\u0631\u06cc\u06c0 \u0641\u0648\u0631\u0628\u0633<\/a> \u0646\u0648\u0634\u062a\u0647\u060c \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0639\u0627\u06cc\u0628 \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u062f\u0646 \u0628\u0647 \u0631\u0634\u062f \u0631\u0627 \u0628\u0631\u0634\u0645\u0631\u062f\u0647. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0646\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0645:<\/p>\n

\u0645\u0632\u0627\u06cc\u0627:<\/h3>\n
    \n
  • \n
      \n
    • \u062c\u0630\u0627\u0628\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0627\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647\u061b<\/span><\/li>\n<\/ul>\n<\/li>\n
    • \u0627\u0645\u06a9\u0627\u0646 \u062a\u062f\u0627\u0648\u0645 \u062c\u0630\u0628 \u0633\u0631\u0645\u0627\u06cc\u0647 \u0627\u0632 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0641\u0639\u0644\u06cc\u061b<\/span><\/li>\n
    • \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u061b<\/span><\/li>\n
    • \u062a\u0635\u0627\u062d\u0628 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0627\u0632 \u0631\u0642\u0628\u0627\u061b<\/span><\/li>\n<\/ul>\n

      \u0645\u0639\u0627\u06cc\u0628:<\/h3>\n
        \n
      • \u0622\u0645\u0627\u062f\u0647 \u0646\u0634\u062f\u0646 \u0628\u0631\u0627\u06cc \u062f\u0648\u0631\u06c0 \u06a9\u0627\u0647\u0634 \u0633\u0631\u0639\u062a \u0631\u0634\u062f\u061b<\/span><\/li>\n
      • \u0646\u0631\u062e \u0628\u0627\u0644\u0627\u06cc \u0633\u0648\u062e\u062a \u0633\u0631\u0645\u0627\u06cc\u0647\u061b<\/span><\/li>\n
      • \u0627\u062b\u0631\u0627\u062a \u0645\u0646\u0641\u06cc \u0645\u062d\u0642\u0642 \u0646\u0634\u062f\u0646 \u0627\u0647\u062f\u0627\u0641 \u0628\u0632\u0631\u06af \u0628\u0631 \u062a\u06cc\u0645\u061b<\/span><\/li>\n
      • \u0627\u06cc\u062c\u0627\u062f \u0648\u062c\u0647\u06c0 \u0645\u0646\u0641\u06cc \u062f\u0631 \u0635\u0648\u0631\u062a \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0634\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0633\u0648\u062f\u0622\u0648\u0631\u06cc\u061b<\/span><\/li>\n
      • \u0647\u0645\u06cc\u0634\u0647 \u0628\u06cc\u0646 \u062f\u0648 \u06af\u0632\u06cc\u0646\u06c0 \u00ab\u062c\u0630\u0628 \u062f\u0648\u0628\u0627\u0631\u06c0 \u0633\u0631\u0645\u0627\u06cc\u0647\u00bb \u06cc\u0627 \u00ab\u062a\u0639\u0637\u06cc\u0644 \u06a9\u0631\u062f\u0646\u00bb \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u0627\u0646\u062a\u062e\u0627\u0628 \u0647\u0633\u062a\u06cc\u062f.<\/span><\/li>\n<\/ul>\n

        \u062f\u0631 \u0647\u0631 \u0635\u0648\u0631\u062a\u060c \u0628\u062f\u0648\u0646 \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u0645\u062a\u0648\u0627\u0632\u0646\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u06cc\u200c\u0645\u06cc\u0631\u062f. \u0628\u062f\u0648\u0646 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0647\u0645\u060c \u0628\u0647 \u062a\u0639\u0628\u06cc\u0631 \u06a9\u0631\u0645\u0627\u062f\u0633\u060c \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0628\u0644\u06cc\u062a \u0644\u0627\u062a\u0627\u0631\u06cc \u0628\u0631\u062f\u0647\u200c\u0627\u06cc\u062f!<\/p>\n

        \u0628\u062f\u0648\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u06c0 \u0645\u062f\u0648\u0646\u060c \u0646\u0647 \u0631\u0634\u062f \u062e\u0648\u062f\u0628\u062e\u0648\u062f \u0645\u062d\u0642\u0642 \u0645\u06cc\u200c\u0634\u0648\u062f \u0646\u0647 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc. \u0647\u0631\u06a9\u062f\u0627\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u067e\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0628\u06cc\u0627\u06cc\u062f \u0648 \u0634\u0645\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0647 \u0647\u0631 \u062f\u0648 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f.<\/p>\n

        \u0627\u06af\u0631 \u0631\u0634\u062f \u0631\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a \u0628\u062f\u0647\u06cc\u062f \u0648 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631 \u062c\u0630\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u062a\u06cc\u0645 \u0648 \u06a9\u0627\u0631\u0628\u0631 \u0647\u0645 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0647\u0645 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0645\u062d\u0642\u0642 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0644\u0628\u062a\u0647 \u0628\u0627\u06cc\u062f \u0645\u0631\u0627\u0642\u0628 \u0628\u0648\u062f \u06a9\u0647 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0632 \u062f\u0633\u062a \u0631\u0641\u062a\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0634\u0648\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0628\u0627 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u06cc\u0627 \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0647 \u0631\u0634\u062f \u0631\u0633\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u062d\u0627\u0644\u0627 \u0628\u0631\u0627\u06cc \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u062f\u0631\u0635\u062f\u06cc \u0631\u06cc\u0632\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/p>\n

        \u0627\u06af\u0631 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0631\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a \u0628\u062f\u0647\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u0647\u0645 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u0634\u0645\u0627 \u0631\u0627 \u062a\u0647\u062f\u06cc\u062f \u0646\u06a9\u0646\u062f. \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0645\u062c\u0628\u0648\u0631 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u0628\u0627 \u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u0628\u0627\u0644\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f \u0648 \u062c\u0627 \u0628\u0631\u0627\u06cc \u0633\u0647\u0645 \u0648\u0627\u0633\u0637\u0647\u200c\u0647\u0627 \u0648 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u200c\u0647\u0627 \u0647\u0645 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/p>\n

        \u062e\u0644\u0627\u0635\u0647 \u0627\u06cc\u0646\u200c\u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0631\u0646\u0627\u0645\u06c0 \u0631\u0634\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0632\u0646\u062f\u0647 \u0645\u0627\u0646\u062f\u0646 \u0647\u0645 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0631\u0639\u062a \u0628\u0647 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0628\u0631\u0633\u06cc\u062f. \u0627\u06cc\u0646\u200c\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0645\u0642\u062f\u0645 \u0627\u0633\u062a \u0628\u06cc\u0634\u062a\u0631 \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0645\u0633\u0623\u0644\u06c0 \u0645\u0631\u063a \u0648 \u062a\u062e\u0645\u200c\u0645\u0631\u063a \u0627\u0633\u062a. \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u06a9\u0647 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0631\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0633\u0648\u062f\u0622\u0648\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0631\u0634\u062f \u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0645\u0627 \u0628\u0631\u0639\u06a9\u0633 \u0622\u0646 \u06a9\u0645\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

        \u0646\u0638\u0631\u0627\u062a\u060c \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627 \u0648 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0646 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f.<\/p>\n

        \u00a0<\/p>\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

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